The London Spirits Competition looks to recognise, reward and help promote spirits brands that have successfully been created to identify with and target a specific spirits drinker. For any spirit brand to earn its place on a retailer’s shelf or a restaurant’s spirits list - and then vitally stay there - they need to be marketable and consumer-driven and not just produced in the general hope it can find enough people willing to sell and buy it.
That is why the London Spirits Competition is different. It will single out and shine the spotlight on those spirit brands that consumers really want to buy and have a clear market value for trade buyers.
A competition that will judge spirits in three key areas:
- Their quality.
- Their value for money.
- What they look like.
To be an award winner a brand needs to have a top quality spirit, that offers both the trade and the consumer great value for money, and it will need to look good and truly stand out on the shelf and on the back bar.
SUBLIME, UNIQUE & PASSIONATE
Adamus Organic Dry Gin
It stands out for its floral and citrus character on the nose with notes of orange, white flowers, dried banana chips and pear. The palate has sharp flavours of citrus, juniper and tropical fruits with a spicy fi nish.
Adamus Organic Dry gin received a score of 83/100 in its final score, thus guaranteeing a silver medal.
GENUINELY PURE, OLD & SUBLIME
ADAMUS VÍNICA VELHÍSSIMA 20 ANOS
It stands out for its pleasant aroma of coffee, raisins and cinnamon with a light palate packed with flavours of cacao, biscuits and dried stone fruits, followed by a sweet smokey fi nish.
Adamus Aguardiente Vínica Velhíssima 20 Years received a score of 81/100 in its final score, thus guaranteeing a silver medal.